The guiding vision of VLCC Group is “Transforming Lives”. By “Transforming Lives”, we imply transforming self, spreading happiness and transforming future. These three pillars have been the hallmarks of our Company since it was founded by Mrs. Vandana Luthra in 1989. They remain the foundation upon which we continue to build our success today. By redefining wellness, VLCC revolutionized this industry and acquired the status of India’s largest health and beauty brand. Today VLCC is the single largest player in the organized sector with a pan-India presence of nearly 225 outlets across 90 cities, 1 in Kathmandu, 10 locations in UAE, 2 in Oman, 1 in Bahrain and 1 in Al Ain. The VLCC Group, a ‘Superbrand’, serves as an umbrella for all its other brands – VLCC Health Care Ltd., VLCC Personal Care Ltd. and VLCC Institute of Beauty, Health and Management, VLCC Day Spa & VLCC Nutri-Diet Clinic. VLCC services provide holistic wellness, as a service, marrying scientific research and traditional therapies. Having served around 10 million customers since its inception, VLCC, today, has achieved an iconic status across the world and is India’s largest and most preferred Slimming, Beauty & Health brand.

Posted on August 28, 2014 in Branding

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