Rin is an iconic laundry brand in the mid-priced segment in India offering both bars and powders to consumers for the last four decades. It has consistently featured amongst the top 50 brands in the annual Brand Equity Most Trusted Brand Survey.Rin was launched in India as a detergent bar in 1969 with the iconic lightning mnemonic. The brand was positioned on whiteness which makes a great impression. Over the last 4 decades the brand has constantly evolved along with consumer needs and is amongst the top 5 fabric wash brands in the country.Rin powder was launched in 1994 as Rin Power White, a mid price powder offering superior whiteness at a 50% discount to premium powders. Rin strives to deliver best in class whiteness through continuous innovation and product improvements supported by memorable campaigns. Some iconic campaigns like “Uski saari, meri saari se safed kaise” in the 90s are recalled by consumers even today.