Cisco has a proven track record of successfully capturing market transitions. Beginning in 1997 with the reality that Voice and Video would all be one, moving to the Networks of Networks in 2000 and the Network becoming the platform for all related technologies and the core of customer solutions, and the most recent market transition of Collaboration and Web 2.0 technologies. Customers guide the companies strategy and help them stay ahead of market shifts so that they are ready to help as their customers evolve, as their industry and needs evolve.